Without a doubt, brand awareness is one of the two most important variables in marketing any business. The other is brand loyalty, but that is for another discussion. It doesn't matter if we are talking about a two person boutique or a 1,000+ employee corporation, having brand awareness is simply one of the most valuable parts of a marketing strategy.

What exactly is brand awareness? Brand awareness is the percentage of a target population who know a company exists and what products or services the company offers. For example, let's say you own a pizzeria in a small town of 12,000 people and you want to measure your brand awareness. You decide to do a survey to see which pizzeria people think of when they want a slice of pizza. You posed the survey questions to 600 of the citizens, and of the 600, only 200 of them picked your pizzeria. This lets you know that estimate that roughly 33% of the population is aware that your pizza spot exist.

So, why is this important? Common sense shows that if you double this number to 66%, you should be able to substantially increase your sales. Based on this information, your goal for the next twelve months will be to concentrate your marketing efforts on increasing brand awareness of your business/brand.

If brand awareness of a company is very low, it is very possible to increase awareness by 100-200% with a concentrated brand awareness marketing campaign with online advertising.

The concept of increasing brand awareness and the benefits of doing so are pretty simple. However, executing this increase will require lots of patience from most business owners. There are a number of tactics that can be utilized to increase brand awareness. You should aim to have your brand and your message be seen by many people over a long period of time.

Our strategy includes Facebook Ads, Instagram ads or social media marketing and digital billboards. The way this works is very simple, the Facebook/Instagram paid ads, and the digital billboards are consistently seen by many people throughout the day, and many people will see them very often during their daily commutes. Over time, most of these people notice your advertising, often times without realizing it. Over time, if your message is simple and appealing, a large group of the people exposed to the campaign will retain the information.

Simply put, if you increase your brand awareness you will in turn increase first time customers or clients. With that said, brand loyalty and great customer service will keep your customer coming back for more.

At Community ConNET, we have digital markets who will work with you to build strong brand awareness campaigns through your social media channels. Learn more about our brand awareness services!